JetBlue goes Green

CSRwire reported this morning that JetBlue has announced a green initiative. The press release from carbonfund.org addresses several steps that JetBlue is taking to clean up their act. They will be making operational changes (read: increasing efficiency), working in conjunction with Airbus, Honeywell Aerospace and International Aero Engines to develop a sustainable jet-bio-fuel, and offering carbon offsets to their customers through carbonfund.org.

This move to help customers purchase carbon offsets for their flying is one that I have been expecting for a while. It seems natural. PG&E has an offset program that goes right on your monthly gas bill (I wrote about it here).

I have been wondering why car dealerships aren't offering Terrapass offsets right from the salesperson. They could even offer offsets as an incentive.